Focused on the art and science of plant breeding, Debbie works directly with the plants every day, learning to recognize subtle differences between individual plants and discerning their specific preferences for care and feeding. Establishing this level of attention to detail helps her develop new strains while maintaining the unique genetics already in production.
Complementing and balancing Debbie’s full-time immersion into the horticultural aspect of the business, Peter works to spread her creations into the world, heading up the production gardens along with other practical aspects of the business including logistics, marketing and retail accounts. During the recent transition to a fully regulated market, Peter worked diligently to bring the business into compliance, applying for all necessary licenses and investing in branding and packaging, ensuring that the family business would survive and thrive.
Dwelling in a world of plants, Debbie has enjoyed a lifelong fascination with gardens of all types, studying organic gardening methods that nurture a living soil, including a lifelong commitment to pesticide-free practices that consistently test clean. All Purple Frost cannabis is cultivated in soil, produced under the California sun in greenhouses or indoors under lamps, necessary to keep strains constantly available throughout the year.
Instinctively using her green thumb to forge a connection with cannabis, Debbie considers this plant to be the most responsive to human intervention. “It’s like the Golden Retriever of the plant world,” Debbie remarks. “Very eager to please!”
Continuing the age-old symbiotic relationship between humankind and cannabis, Debbie feels that her life’s work propagating cannabis is a link in a chain that continues back into ancient history. As people have evolved, cannabis has been an early domesticated ally that evolved along with us. In our modern era, cannabis is still an ally, eager to help us reduce stress and tension in our lives, as well as heal illness and provide pain relief.
Cannabis is one of the few plants to have two distinct sexes, with male plants pollenating the resin-coated females. Working carefully over several generations of plants, the unique Purple Frost strains are crossed and then back-crossed to ensure stability, a painstaking process that requires several years of work before cultivars are shared with the public.
When a strain is ready, Peter enters it into popular cannabis competitions, looking for feedback from judges. More often than not, the intense, deep work that goes into creating and cultivating these plants is rewarded with awards and accolades, for which the Purple Frost team is incredibly appreciative.
“We’re just grateful for opportunity to do what we love,” Debbie and Peter say, “we’re here to best serve your purpose and the plant’s purpose.”
With countless Purple Frost strains photographed for High Times magazine and yearly calendars, these beautiful plants are beloved by connoisseurs, with Debbie saying, “This is something I can give to friends that I haven’t met yet.”